Thesis:

Influence of corporate social responsibility on NGO performance in Ruiru constituency, Kenya

This study explores the influence of Corporate Social Responsibility (CSR) on the performance of non-governmental organizations (NGOs) in Ruiru Constituency, Kenya. The research seeks to understand the extent to which CSR practices impact NGO performance within the unique socio- cultural and operational environment of Ruiru. Given the increasing importance of CSR in shaping public perception and organizational success, the study aims to investigate how specific CSR dimensions namely philanthropic, economic, environmental, and ethical responsibilities affect organizational outcomes such as revenue growth, market share expansion, and client satisfaction. To achieve its objectives, the study adopts a quantitative research methodology, grounded in a descriptive research design. This approach allows for systematic data collection and analysis to establish patterns and correlations between CSR practices and performance indicators. The research targets a sample of 30 employees from registered NGOs in Ruiru Constituency, selected through simple random sampling to minimize selection bias and ensure a representative crosssection of the population. Data will be collected using structured, closed- ended questionnaires, enabling consistent responses that are suitable for quantitative analysis. The theoretical framework for this study draws from several key theories. Stakeholder theory underscores the importance of considering the interests of various stakeholders beyond shareholders, such as beneficiaries, donors, employees, and the community. Institutional theory emphasizes the influence of external societal norms, regulations, and expectations on organizational practices. Resource Dependency Theory and Network Theory highlight the importance of strategic partnerships, resource exchanges, and inter-organizational collaboration for sustaining NGO operations and enhancing performance. Data analysis will involve multiple steps. After data coding, descriptive statistics such as means, percentages, frequencies, and standard deviations will be used to summarize the findings. Inferential statistical techniques, including Karl Pearson’s correlation and multiple regression analysis, will be applied to test the relationships between CSR dimensions and performance indicators. These methods will help determine whether there is a statistically significant link between CSR practices and organizational performance in the Ruiru context. Ethical considerations are integral to the study's design and implementation. The research will adhere to principles of informed consent, confidentiality, and anonymity. Approval will be sought from relevant ethics review committees before data collection begins, ensuring that the study complies with established research ethics standards and protects the rights and welfare of participants. Ultimately, this research seeks to fill a gap in existing literature by providing localized insights into how CSR influences NGO performance in a Kenyan setting. It contributes to a broader understanding of CSR’s role in driving sustainable organizational growth, building stakeholder trust, and promoting community development. The findings are expected to offer practical implications for NGO managers, policymakers, and donors in designing CSR strategies that align with both organizational goals and community needs.