Thesis FACTORS INFLUENCING MARKETING OF ALCOHOLIC BEVERAGES IN KENYA A STUDY OF EAST AFRICAN BREWERIES LIMITED (EABL)
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Abstract
This study explains the factors influencing marketing of alcoholic
beverages in Kenya majoring on East African Breweries Ltd, a leading
company playing a major role in economic performance of the East African
region. East African Breweries plays a major role in employment creation
and contribution of tax to the exchequer.
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Keywords
MARKETING, ALCOHOL, BREWERIES